Netflix launched the Stranger Things Store in Las Vegas during the 3.5-year hiatus between Seasons 4 and 5. Beyond driving merchandise sales, the store played an important role in keeping fans engaged with the franchise and excited for the show's final season. The challenge was to drive awareness and foot traffic while strengthening fan affinity during an extended break between new content releases.

- Developed an integrated media strategy combining mobile billboards, street teams, and mobile geofencing - Targeted high-traffic tourist corridors along the Las Vegas Strip - Leveraged location-based targeting to reach visitors most likely to visit the store - Coordinated messaging and creative assets across digital and experiential touchpoints - Measured campaign effectiveness through both digital engagement and verified visitation tracking

The campaign successfully generated awareness and foot traffic while helping support the retail location's strongest sales performance. The combination of experiential marketing and precision-targeted media created meaningful engagement with both tourists and fans of the franchise.

As WWE's flagship event and one of the largest live entertainment spectacles in the world, WrestleMania 40 needed to drive awareness, ticket sales, and fan engagement on a global scale. The challenge was to reach both loyal WWE fans and potential new audiences while creating excitement leading up to a historic milestone event.

- Leveraged pre-sale registration data to identify high-performing markets and audience segments. - Developed regional media strategies tailored to areas demonstrating the strongest demand and engagement. - Executed integrated paid media campaigns across social, video, display, and digital channels. - Optimized campaign performance using audience insights, engagement trends, and ticket sales data. - Coordinated messaging across multiple platforms to build anticipation and drive action throughout the campaign lifecycle.

The campaign contributed to one of the most successful WrestleManias in WWE history, helping drive record-setting attendance, exceptional fan engagement, and massive social media visibility. Digital media efforts generated strong returns while audience engagement significantly outperformed industry benchmarks.

Playwrights Horizons sought to increase season membership sales while expanding its base of new subscribers. The campaign goal was ambitious: drive 900 memberships while growing acquisition among first-time subscribers, increasing renewals, and re-engaging lapsed members. The challenge was to build awareness, generate consideration, and convert highly targeted arts audiences within a limited media budget.

- Developed a full-funnel media strategy spanning paid social, programmatic display, geofencing, TikTok, Google Performance Max, and out-of-home advertising. - Built audience segments focused on identifying and converting likely new subscribers while also supporting renewal and reinstatement efforts. - Leveraged CRM audiences, lookalike modeling, retargeting, and audience affinity targeting. - Continuously optimized creative, messaging, and audience targeting based on campaign performance. - Used platform insights to refine messaging among theater-goers, arts enthusiasts, book lovers, music lovers, and frequent live event attendees.

The campaign generated strong engagement early in the season launch, driving substantial traffic to membership landing pages while expanding awareness among prospective subscribers. Performance Max emerged as a key revenue-driving channel, while paid social outperformed platform benchmarks and helped identify the most responsive audience segments for continued optimization.